GCSE商科教材电子版及内容和目录大纲

 

GCSE商科教材

Section 1 Understanding business activity 理解商业活动

1 Business activity商业活动

2 Classification of business商业分类

3 Enterprise，business growth and size企业，业务增长和规模

4 Types of business organisation商业组织类型

5 Business objectives and stakeholder objectives商业目标和利益体目标

Understanding business activity：end of section case study (Paper 2 style)案例研究

Section 2 People in business 商业中的角色

6 Motivating workers员工激励

7 Organisation and management组织和管理

8 Recruitment，selection and training of workers员工招聘、选拔和培训

9 Internal and external communication内外部交流

People in business：end of section case study (Paper 2 style)案例研究

Section 3 Marketing 市场营销

10 Marketing，competition and the customer市场营销、竞争和客户

11 Market research市场调研

12 The marketing mix：product营销组合：产品

13 The marketing mix：price营销组合：价格

14 The marketing mix：promotion and technology in marketing营销组合：市场推广及技术

15 The marketing mix：place营销组合：分销

16 Marketing strategy营销策略

Marketing：end of section case study (Paper 2 style)案例研究

Section 4 Operations management第四部分 运营管理

17 Production of goods and services商品和服务的生产

18 Costs，scale of production and break-even analysis成本、生产规模和盈亏平衡分析

19 Achieving quality production实现质量生产

20 Location decision选址决策

Operation management：end of section case study (Paper 2 style)案例研究

Section 5 Financial information and financial decisions 财务信息和财务决策

21 Business finance：needs and sources企业财务：需求与来源

22 Cash flow forecasting and working capital现金流量预测与运营资本

23 Income statements损益表

24 Balance sheets资产负债表

25 Analysis of accounts账目分析

Financial information and financial decisions：end of section case study (Paper 2 style)案例研究

Section 6 External influences on business activity 商业活动的外部影响

26 Government economic objectives and policies政府的经济目标和政策

27 Environmental and ethical issues环境及道德问题

28 Business and the international economy商业和国际经济

External influences on business：end of section case study (Paper 2 style)案例研究